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Paid Ads
The right ad, at the right moment — whether that's planting the idea, or answering the call when someone's already searching.
Two types of ads. Two different jobs.
Paid ads either interrupt someone who wasn't thinking about you, or show up right when they're already looking. Which one performs best depends entirely on your business, your offer, and your market — not a fixed rule. We run both and let the data tell us where your dollars work hardest.
INTERRUPTION MARKETING
Meta — Facebook & Instagram
Nobody's searching when they see these — they're scrolling. The job is to create demand: build awareness and plant the idea before they ever think to look for you.
LOCAL SEARCH ADS
Google Ads & Local Services
Someone already has a problem and is searching for it right now — "emergency plumber near me." The job is to be the answer the moment they ask the question.
WHAT'S NEXT
AI Search Visibility
A growing share of searches now happen inside AI tools. Paid placement there is still early — we build strong organic visibility now, so you're positioned before it becomes mainstream.
Interruption creates demand. Search captures it. Which one carries more weight depends on your business — we test, measure, and shift budget toward whatever's actually converting for you.
Simple pricing, built around you
LOCAL SERVICE ADS
$500
Google Guaranteed setup & verification
Service category & area targeting
Budget management & bid optimization
Call tracking & lead routing setup
Monthly lead quality review
GOOGLE ADS
$750+
Keyword research & campaign build
Conversion tracking (calls, forms, bookings)
Ad copy & landing page alignment
Monthly optimization
Performance reporting
META ADS
$750+
Pixel & Conversions API setup
Custom audience & retargeting build
3–5 ad creative variations
Monthly optimization
Performance reporting
Have a question?
There's no universal number — it depends on your market size, competition, and what a new customer is worth to you. But here's the operator math: figure out your average customer value, then work backward. If a new customer is worth $500 and you can profitably spend $100 to get one, that's your target cost-per-lead. Most local service businesses see workable results starting around $1,500–$3,000/month in ad spend, but the real answer comes from your numbers, not a rule of thumb. We'll build your budget around what your business can actually convert, not a generic recommendation.
Local Service Ads and Google Ads (search-based) produce leads fast, especially if you have good reviews establised — because you're capturing people who are looking for your exact services right now. Facebook Ads work differently: you're interrupting someone's scroll, not answering a search, so it usually takes longer to find the right audience and message, and results build over 4–6 weeks as the algorithm learns. Anyone promising overnight results on Facebook is selling you something. We set expectations by platform, not by hype.
Not necessarily. Local Service Ads are built for trades where trust and "Google Guaranteed" badges matter (pest control, HVAC, plumbing, electricians). Google Ads work well when people are actively searching with intent ("emergency plumber near me"). Facebook Ads shine for businesses with a visual, brand-driven, or impulse-decision service — think barbers, salons, or promotions — where you can build demand rather than just capture it. We start with whichever platform matches how your customers actually find businesses like yours, then expand once that channel is profitable.
