SEO Background

Focusing on Relevant Keywords That Drive Sales

While many SEO agencies boast about achieving higher rankings, it's crucial to understand that not all keywords are created equal. At Sprightly, we prioritize relevance over vanity. We don't just aim for higher rankings; we target keywords that are most likely to convert visitors into customers.

  • Quality Over Quantity: Prioritizing keywords that align with your customer's intent and your business offerings.

  • Conversion-Focused Strategy: Targeting keywords that are more likely to lead to conversions and sales, rather than just high traffic.

  • Informed Keyword Selection: Utilizing data and market research to choose keywords that truly matter for your business growth and ROI.

Focusing on Relevant Keywords

Local SEO For Your Business.

We help local service businesses dramatically increase their online footprint organically.

Why Choose Sprightly?

A straight forward approach to growing your organic leads

Traditional SEO Agencies
Sprightly Methodology
Long term contracts
Sprightly Marketing No Contracts
Website Held Hostage
Sprightly Marketing Makes Websites For You
Transparent pricing
Sprightly Marketing Has Transparent Pricing
Sprightly Marketing Gives Clear Scope Of Work
Quick turnaround time
Sprightly Marketing Has Quick Turn Around Time
Monthly reporting
Sprightly Marketing Does Monthly Reporting

Setting A New Standard

Unlike traditional marketing agencies, we don't bind our clients with long-term contracts. We trust in the value of our services, and we're confident you'll see the results. Your website is yours, always. We won't hold it hostage or impose unnecessary restrictions.

Transparency is at the core of our approach. Our pricing is crystal clear, and we provide a detailed scope of work, so you know exactly what to expect.

We take data seriously. Our detailed monthly reporting keeps you informed of the progress and success of your SEO campaigns. Trust Sprightly for an unrivaled SEO experience that puts your business on top.

Our Transparent SEO Strategies

Sprightly Marketing SEO

Technical SEO

Technical SEO optimizes website infrastructure, code, and performance to enhance search engine visibility and user experience for better rankings.

Sprightly Does Content Marketing

Content Marketing

Content marketing in SEO creates valuable, relevant, and optimized content to attract and engage audiences, driving organic search visibility.

Sprightly Does Link Building

Link Building

We help you acquire high-quality and relevant backlinks through ethical practices, complying with search engine guidelines for improved rankings.

Let Us Show You Exactly How We Help.

What Is Our TRU-Plan?

The TRU-Plan stands for "Trajectory Really Understood Plan." It might sound a bit quirky, but it effectively communicates its purpose. Essentially, the TRU-Plan focuses on thorough market research to fully grasp the direction your project needs to take for achieving the best results. Understanding the market is crucial to tailor the TRU-Plan specifically for your goals.

SEO is all about outperforming the competition in these areas

  • User Experience (UX)
  • Technical SEO
  • Content
  • Backlinks
  • E. E. A. T. (Experience, Expertise, Authority & Trust)

We Need To Close The Gap!

It's important to determine the specific steps required to surpass your competitors and achieve the results you desire. This involves recognizing that SEO strategies are not universally applicable. They must be tailored to your unique situation. The level of competition in your field can influence the cost – it might be more or less expensive depending on how competitive your market is.

How We Develop A TRU-Plan

To start, we conduct a thorough audit of your website. This involves detailed research into your competitors, as well as an analysis of relevant keywords and their search volumes. The purpose of this audit is to craft a plan that clearly outlines the path your website needs to follow to reach your desired outcomes. This comprehensive approach helps you understand the specific steps and strategies required for success.

What Happens Without A TRU-Plan?

When there is no clear plan in place for a website's SEO and digital marketing, several significant challenges can arise. These challenges can negatively impact the effectiveness of your online marketing efforts and ultimately affect the growth and success of your business. Here's what can happen.

Lack of Direction and Focus:

Without a clear plan, your marketing efforts may lack direction, leading to a scattergun approach where resources are spread thinly across many areas without any strategic focus. This can result in missed opportunities and inefficient use of budget and time.

Inability to Set and Achieve Goals:

Without specific milestones or objectives, it's difficult to measure success or progress. This means you may not know if your efforts are effective or if they need adjustment. Clear goals are essential for evaluating performance and making informed decisions.

Wasted Resources:

Without a targeted plan, resources (time, money, and effort) may be wasted on tactics that don't align with your business goals or target audience. This can lead to lower returns on investment and can drain budgets without yielding the desired results.

Lack of Transparency:

A lack of accountability often leads to a lack of transparency in actions and results. This makes it difficult to assess what's working and what's not, hindering the ability to make informed decisions.

Difficulty in Measuring Success:

Accountability is key to measuring success and failure. Without it, understanding the effectiveness of marketing strategies and tactics becomes a challenge, making it hard to improve and grow.


What is SEO and how does it work?

SEO, or Search Engine Optimization, is about making your website easier to find on Google and other search engines. It involves using certain keywords and improving your website so it shows up higher in search results. This helps more people find and visit your site when they search for things related to what you offer.

How much does SEO cost?

SEO costs can vary based on your needs, website size, chosen services, your industry level of competition in your area, and how aggressive you want to be will determine the cost. Because of this, we must develop a TRU-Plan before we can give you some numbers to work with.

How do you measure the success of SEO efforts?

Success in SEO is measured using tools that track your website's rank, visitor numbers, and how easily people find your site. Performance metrics are pretty straight forward.

Will I need to make changes to my website?

Yes, improving SEO often means changing your website. This can include updating content and making your site easier to use.

How long does it take to see results from SEO?

SEO usually shows results within 6-8 months, but it can vary. It's a long-term strategy, so changes aren't instant. It also depends on the competition and how much time and effort is put in each month. We do our market research to give you a rough plan as to what it will take to achieve the desired outcomes.

Can you guarantee a #1 ranking on Google?

No one can promise a #1 ranking on Google. Good SEO follows rules and doesn't make unrealistic guarantees. Google is constantly updating its algorithms, and as SEOs, we are continually keeping an eye on the trends and looking to outperform the competition.

What’s the difference between organic SEO and paid ads?

Organic SEO is about naturally improving your site to rank higher. Paid ads are where you pay to have your site shown on search engines.

When should I be concerned about my website's SEO?

When creating your website, you should build it with the future in mind. When you first start your website, the most important thing is to ensure your site structure is dialed in. Proper site structure sets the trajectory of your entire site. When not done correctly, this can disrupt your future set efforts. This being said, you should start with an SEO-friendly site. Now, after you have created an SEO-friendly site, we recommend that you put your advertising dollars into paid ads first. This will give you the best immediate ROI. SEO takes time, and when growing your business, you need cash in the door today. SEO is the icing on the cake and, over time, will deliver the best ROI. If you are just starting your business and your budget is limited, do paid ads until you have enough recurring revenue to spend on SEO.