Our client built their entire business by word of mouth and had great exposure from their Google business profile. However, they came to us looking to expand their footprint into new areas.

I counseled the client to focus on building their existing service area first, which would allow us to build trust with Google from an SEO standpoint in their current area, as well as allow us to capture more keywords and leads that they were missing out on.

Our strategy:

  • Create city landing pages for all their secondary services
  • Created articles on their site that build depth of content
  • Optimized their Google Business Profile


We were able to get them in front of at least 70 new qualified buyers/mo by simply improving their Local SEO in their existing city within 3 months. Now we can move on to the next cities :-)

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